About our policy
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. (By continuing to browse the site, you are agreeing to our use of cookies.)
When you visit the Website we will ask you whether you agree to our use of cookies. You can indicate your acceptance of our use of cookies by clicking in the appropriate place on the banner that appears on the Website.
However, please note that if you do not click to accept but continue to browse the Website, you will be deemed to have accepted our use of cookies in accordance with this Privacy Policy.
If you do not agree to our use of cookies, then you are able continue to use the Website but your browsing experience may be affected. You can find out more below about what cookies are, the cookies we use and how to switch off cookies.
What are cookies?
A cookie is a text file containing small amounts of information which is downloaded to your device (e.g computer or mobile phone) when you access a website. The text file is then sent back to our server each time your browser requests a page from the server.
This enables us to operate the Website more effectively and load the Website in such a way as to reflect your personal preferences based on your previous browsing on the Website, as well as keywords we are able to gather from URLs of webpages from which you accessed the Website.
Embedded content
Sometimes, we embed images or videos from websites such as YouTube and Flickr. As a result, when you visit a page featuring such content, you be presented with cookies from these websites.
We do not control these cookies and cannot prevent these sites or domains from collecting information on your use of this content.
You should check the relevant third-party website for more information about them and how to opt out. If you are not logged in to their services, they will not know who you are but still gather anonymous usage information (e.g number of views, plays, loads etc).
Social networking & sharing tools
On some pages, we also feature embedded 'Share' buttons or widgets that enable you to share content with friends through a number of popular social networking sites (e.g Twitter; Facebook 'Like' etc).
These sites set cookies which can identify you as an individual when you are also logged in to their services. This means they are collecting information about what you are doing all around the internet, including on National Express sites. We do not control these cookies and you should check the relevant third-party website to see how your information is used and how to opt out.
Third party cookies
We try and make it easy to share content and to see what content is popular on those networks. We add buttons to allow people to easily share to those networks. When we include these social 'plugins', it gives those sites the flexibility to use cookies. They can't read any cookies we set from our Website, and we can't read any cookies they set, but it lets them do the same sort of traffic measuring that we do on the rest of the Website, and it also lets them know whether you're logged in.
Other websites and services (including, for example, advertising networks, providers of external services like web traffic analysis services and content recommendation engines) also use cookies, over which we have no control.
How do I turn cookies off?
If you would like to opt out of cookies, you can change the settings on your internet browser to reject cookies. You can set your web browser (eg Chrome, Firefox, Internet Explorer etc) to reject all cookies; allow only 'trusted' sites to set them; or to accept cookies from websites only for the duration of your visit.
Your browser's 'Help' option will tell you how. Please note that if you do set your browser to reject all or some cookies, you may not be able to use all or some parts of our Website.
For more information please consult the “Help” section of your browser or visit www.aboutcookies.org or www.allaboutcookies.org.
What cookies do we use?
We use the following cookies:
| Cookie | Name | Type of cookie | Purpose | More information | Expiry period |
| ADARA Analytics | CKID | Targeting Third Party Controlled |
ADARA's cookie collects information about travel activities and preferences that allows National Express and approved 3rd party companies to engage with the user through personalized, relevant adverts when you're browsing other websites and social media platforms, and through ADARA analytics services. | You can learn more about ADARA and opt out at https://www.adara.com/privacy-promise | 2 years |
| Maxymiser | mmcore mmapi Ixx |
Analytical Performance Third Party Controlled |
Maxymiser cookies are used to test and analyse how customers interact with the National Express website, to make informed decisions and provide a better experience for our customers. | You can learn more about Maxymiser and opt out at https://www.oracle.com/legal/privacy/privacy-policy.html | Various, maximum of 1 year |
| Google Analytics | _ga _gaid _gat AMP_TOKEN _gac_<property-id> |
Analytical Performance Third Party Controlled |
Google Analytics helps website owners measure how users interact with website content. | You can learn more about Google Analytics and opt out at https://support.google.com/analytics/topic/2919631?hl=en&ref_topic=1008008 | Various, maximum of 2 years |
| Amazon Mobile Ads | ad-id ad-privacy csm-hit |
Targeting Third Party Controlled |
Amazon's cookie collects information about online ticket sales. This allows Amazon to understand the profile of people who have purchased tickets so that they can target other people with a similar profile. | You can learn more about Amazon advertising privacy policies here: https://advertising.amazon.com/ad-specs/en/policy/gdpr | 30 days |
| App Nexus | __auc _ga _mkto_trk AWSALB |
Performance Monitoring Third Party Controlled |
App Nexus's cookie collects information about online ticket purchases, to understand which sales originated as a result of someone being served an online advert via their advertising platform. They use this information to report on sales and to find users with a similar profile. | You can learn more about App Nexus and opt out at https://www.appnexus.com/en/company/platform-privacy-policy |
2 years |
| Bing Ads | MUID | Performance Monitoring Third Party Controlled |
Bing's cookie collects information about online ticket purchases, to understand which sales originated as a result of a click on a Bing search result. | Bing privacy and data collection policies - https://advertise.bingads.microsoft.com/en-gb/resources/policies/privacy-and-data-protection-policies | 30 days |
| Double Click | IDE | Performance Monitoring Third Party Controlled |
Google DoubleClick's cookie collects information about online ticket purchases, to understand if a user clicked or was exposed to any online advertising prior to purchase. | You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en | Maximum of 540 days |
| Double Click Bid Manager | Performance Monitoring Third Party Controlled |
Google DoubleClick's cookie collects information about online ticket purchases, to understand which sales originated as a result of someone being served an online advert via their advertising platform. They use this information to report on sales and to find users with a similar profile. | You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en | Maximum of 540 days | |
| Double Click Ad Exchange Buyer | Performance Monitoring Targeting Third Party Controlled |
Google DoubleClick's cookie collects information about online ticket purchases, to understand which sales originated as a result of someone being served an online advert via their advertising platform. They use this information to report on sales and to find users with a similar profile. | You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en | Maximum of 540 days | |
| Double Click Floodlight | Performance Monitoring Targeting Third Party Controlled |
Google DoubleClick's cookie collects information about online ticket purchases, to understand if a user clicked or was exposed to any online advertising prior to purchase. | You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en | Maximum of 540 days | |
| Flashtalking | _D9J _ga flashtalkingad1 |
Targeting Third Party Controlled |
Flashtalking's cookie collects information about ticket searches and purchases on National Express' website. They then use this information to customise online advertising for people who have searched, but not booked, tickets (retargeting) based on the destination searched for. | You can learn more about Flashtalking and opt out at http://www.flashtalking.com/privacypolicy/ | 18 months |
| Google Adwords Conversion | Performance Monitoring Third Party Controlled |
Google's cookie collects information about online ticket purchases, to understand which sales originated as a result of a click on a Google paid search ad | You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en | 30 days | |
| Google Adwords Users Lists | Targeting Third Party Controlled |
Google's advertising cookie collects information about website usage, in order to build lists of users based on their online behaviour and then target groups of people accordingly. | You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en | Maximum of 540 days | |
| Google Dynamic Remarketing | Targeting Third Party Controlled |
Google's advertising cookie collects information about website usage, in order to build lists of users based on their online behaviour and then target groups of people accordingly. | You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en | Maximum of 540 days | |
| MediaMath | _ga _mkto_trk |
Targeting Third Party Controlled |
MediaMath's cookie collects information about online ticket purchases, to understand which sales originated as a result of someone being served an online advert via their advertising platform. They use this information to report on sales and to find users with a similar profile. | You can learn more about MediaMath and opt out at http://www.mediamath.com/privacy-policy/ | 13 months |
| GA Audiences | __utma __utmz _ga _ga |
Targeting Third Party Controlled |
Google's GA Audiences cookie collects information about website usage, in order to build lists of users based on their online behaviour and then target groups of people accordingly. | You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en | Maximum of 540 days |
| Tradedoubler | TRADEDOUBLER | Performance Monitoring Third Party Controlled | Tradedoubler’s cookie sets for customers who have arrived on National Express’ website via an ad hosted on Tradedoubler’s network. They use this information to report on sales generated through National Express’ affiliate marketing channel. | You can learn more about Tradedoubler’s privacy policy at https://www.tradedoubler.com/en/privacy-policy/ | 365 days |
| Tribal Fusion | ANON_ID | Performance Monitoring Third Party Controlled |
Exponential's (fomally Tribal Fusion) cookie collects information about online ticket purchases, to understand which sales originated as a result of someone being served an online advert via their advertising platform. They use this information to report on sales and to find users with a similar profile. | You can learn more about Exponential and opt out at http://exponential.com/privacy/ |
24 months |
| Snap | Targeting Third Party Controlled |
Snap's cookie collects information about online ticket purchases, to understand which sales originated as a result of someone being served an online advert via their advertising platform. They use this information to report on sales and to find users with a similar profile. | You can learn more about Snap and opt out at https://www.snap.com/en-GB/privacy/privacy-policy/ | 40 days | |
| Targeting Third Party Controlled |
Twitter's cookie collects information about online ticket purchases, to understand which sales originated as a result of someone being served an online advert via their advertising platform. They use this information to report on sales and to find users with a similar profile. | You can learn more about Twitter and opt out at https://twitter.com/en/privacy | 30 days | ||
| Clicktripz | _ctuid | Targeting, Third Party Controlled | Clicktripz’s cookie collects contextual travel information, travel destination and travel dates, which allows National Express to serve contextual and personalised hotel advertising to their users when they leave National Express’ site. | You can learn more about Clicktripz and opt-out at http://www.clicktripz.com/privacy_policy.php | 2 years |
| Microsoft clarity | _clck _clsk CLID ANONCHK MR MUID SM |
Analytical | Microsoft clarity helps us analyse onsite user behaviour in order to make improvements and enhancements to our website | You can learn more about Clarity at https://docs.microsoft.com/en-us/clarity/about-clarity |
Various |
| Hotjar | _hjClosedSurveyInvites _hjDonePolls _hjMinimizedPolls _hjShownFeedbackMessage _hjid _hjRecordingLastActivity _hjTLDTest _hjUserAttributesHash _hjCachedUserAttributes _hjLocalStorageTest _hjIncludedInPageviewSample _hjIncludedInSessionSample _hjAbsoluteSessionInProgress _hjFirstSeen hjViewportId _hjRecordingEnabled |
Analytical Performance Third Party Controlled |
Hotjar allows us to see how users interact with website content as well as allowing us to run surveys to ask for user feedback to improve our website. | You can learn more about Hotjar at https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information | 1 year |
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